With any product of service, it helps to know who you’re selling to—and that means identifying your target audience. Target audience analysis can be as big or small a job as you choose, using anything from informal customer chats to detailed digital metrics.
Once you’ve identified your target audience types, you can tailor your products and marketing to them—and, with any luck, watch your sales soar. Here’s how you can define your target audience and build a brand that speaks to them.