To say that consumer behavior remains unpredictable in 2021 might be the understatement of the year. Some of the trends of 2020 have sustained momentum, while others burst onto the scene and disappeared just as quickly. That dynamism makes it critica ...
With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends while achieving st ...
