While Saudi Arabia shines among the major oil providers in the world, the market for non-oil locally produced products is much shallower. However, where others saw no potential, Made In Saudi saw an opportunity and aimed to create an industry for Saudi g ...
Embracing experimentation: Proving media’s impact in the new normal
Measuring media effectiveness is essential for marketers. However, as people adjust to the realities of our new normal, measurement has become increasingly difficult. Campaigns that deliver a healthy return on investment today may not work as well tomorr ...
Incrementality: The correct way of market measurement
one of the business side effects of the pandemic is that it has shined a very bright light on marketing budgets. This is a good thing in any circumstance; your marketing should be earning its keep. And this scrutiny is particularly beneficial in times wh ...
Optimizing brand awareness: Using the right smart tools
with the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends while achieving strong ...
The dynamics of data & insights strategy
Israel Mirsky, executive director of global technology and emerging platforms at OMD, shares how the global media agency built data intelligence tools that enabled their clients to pivot at speed, helping them navigate 2020’s rapidly changing landscape. ...
How to find your brand’s target audience
With any product of service, it helps to know who you’re selling to—and that means identifying your target audience. Target audience analysis can be as big or small a job as you choose, using anything from informal customer chats to detailed digital metr ...
Qareeb Pakistan
Qareeb, an online grocery store based in Saudi, recently inaugurated their operations in Pakistan and are now covering deliveries all across the country. Qareeb Pakistan is your go to all-in-one platform for an online shopping experience, covering a ran ...
Mehav Music Therapy
Mehav Therapy is a project of the Pukaar Community aimed at providing a therapeutic artistic pursuit to help people cultivate psychological wellbeing. Being the pioneer of Art Therapy in Lahore, Mehav organized their workshop with the name Art Retrea ...
Mehav Art Retreat 1.0
Mehav Therapy is a project of the Pukaar Community aimed at providing a therapeutic artistic pursuit to help people cultivate psychological wellbeing. Being the pioneer of Art Therapy in Lahore, Mehav organized their workshop with the name Art Retrea ...