Measuring media effectiveness is essential for marketers. However, as people adjust to the realities of our new normal, measurement has become increasingly difficult. Campaigns that deliver a healthy return on investment today may not work as well tomorr ...
one of the business side effects of the pandemic is that it has shined a very bright light on marketing budgets. This is a good thing in any circumstance; your marketing should be earning its keep. And this scrutiny is particularly beneficial in times wh ...
with the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends while achieving strong ...
Israel Mirsky, executive director of global technology and emerging platforms at OMD, shares how the global media agency built data intelligence tools that enabled their clients to pivot at speed, helping them navigate 2020’s rapidly changing landscape. ...
With any product of service, it helps to know who you’re selling to—and that means identifying your target audience. Target audience analysis can be as big or small a job as you choose, using anything from informal customer chats to detailed digital metr ...
From saucy wraps to crunchy burgers, Allspice lives up to its promise by offering you the most delicious fast food in town. With their diverse menu covering a range of products including wraps, burgers, sandwiches, pizza, desserts & drinks, AllSpice ...
